The Metrics provides the measure to determine if the goal has been met, for instance, number of downloads or daily active sessions. If you use the GO product roadmap than just copy the relevant roadmap metrics. If you use the GO product roadmap than you can simply copy the relevant goal stated on the roadmap. The Goal is the product or release goal, the objective that should be met, for instance, to acquire, activate or retain users. Name simply states the name or version of the product.
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The section on the right provides a goal for the next sprint and the details necessary to reach the goal.Īs you have probably noticed, the Product Canvas combines form and function, a structure together with suggested techniques. The following diagram and the text below the sections of the canvas. You can download the canvas template for free from /tools/product-canvas or by simply clicking on the picture below. The next section sketches important aspects of the product using epics to describe the product’s functionality, a mock-up to capture the user interface design, a storyboard to illustrate the user interaction, and a constraint card to express the platform for which the game is developed. The first bigger section states two personas characterising the target users and customers with their needs. The sample Product Canvas above contains the product name, the product (or release) goal and the metrics to measure if the goal has been met. A canvas for such a game could look like the one below. Imagine that we want to develop a game that helps children learn about music and dancing. The best way to understand the Product Canvas is to look at an example. It combines agile development and user-experience design by complementing user stories with personas, storyboards, scenarios, design sketches and other UX artefacts. This post introduces my Product Canvas, a simple but powerful tool that helps you create a product with a great user experience and the right features.
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